The Outer Packaging Of Cosmetics

Cosmetics packaging is an effective way to attract customers and promote consumption, which can protect cosmetics and expand sales. With the development of market economy and the change of times, people's concepts are also changing. Therefore, cosmetics packaging should be constantly innovated and reformed to keep up with people's concepts and pursuits. Only by comprehensively considering the development of market economy and the changes of times, can cosmetics packaging continue to be innovated and reformed.

A few years ago, there were still many consumers complaining that domestic packaging was not attracting enough, but after a few years, the packaging of domestic productsin chinahas been completely transformed. Brands like”Huaxizi”and”Perfect Diary”have attracted many consumers due to their unique packaging. When scrolling through various social media platforms, it is found that many women indicate that their shopping desires come from the product packaging.

Nowadays, cosmetic packaging has developed various styles. For example, Huaxizi's Chinese style,light luxury, Liiran minimalist style, and orange style, undoubtedly do not match the packaging style of target consumers. Below are the future trends in cosmetic packaging design:

1.the trend of environmental protection.

In recent years, China has increasinglyenvironmental protection, and the concept of "green water and mountains are invaluable assets" has been deeply ingrained in various departments. From the perspective of ecological environmental protection, cosmetic packaging materials should be more low-carbon and environmentally friendly. This not only reduces costs, but also reduces the pressure on consumers when purchasing. At the same time, it is also a very wise choice for over-packaged products. Only by following the path of protecting the ecological environment can we ensure that brands have sustainable development momentum.

2. the trend of practicality.

Some cosmetic packaging is very beautiful and attracts consumers easily with a lot of decoration. However, after the first purchase, consumers generally do not repurchase them. The main reason is that the packaging is too useless, easily damaged, or the design is unreasonable, making it inconvenient to use. Even if the product inside is good, it cannot increase customer loyalty. Therefore, every cosmetic packaging designer should consider and implement the practicality concept, such as pressure resistance, water resistance, and UV resistance.

3.the trend of humanization.

The largest consumer group of cosmetic products is female friends. From their perspective and starting from their consumption psychology, cosmetic packaging designed in this way is more attractive. Because every kind of cosmetics has its applicable objects, so in the design, it can be further subdivided according to the age of female friends, adopting different design plans and implementing different design styles. However, no matter which kind of cosmetics, we should remember the grade of cosmetics and reflect its safety and texture.

In conclusion, cosmetic packaging design, no matter what style it is, should adopt the concepts of environmental protection, application, humanization, etc. as far as possible. Only in this way can it better meet the requirements of modern cosmetic packaging design and stand out more easily in fierce competition.